Since its formation in 2011, Wyzowl has proven to be one of the most prolific animation studios on the planet, creating over 2,500 animated explainer videos for customers internationally. Their in-house team thrives on creating stories for some of the world’s biggest brands through the medium of exceptional, hand-crafted videos.
Wyzowl will be using WIREWAX’s industry-leading interactive video platform to help their customers do even more than they could with traditional linear video content. By combining two of the most popular movements in online video – animation and interactivity – they’ll be serving up a potent combination proven to take hold of audiences attention.
“We’re delighted to be teaming up with WIREWAX,” said Wyzowl founder and MD Matt Byrom. “We’re really excited about the potential of interactive video and feel that, in WIREWAX, we have a great partner.”
“We know from first-hand experience that animation is a phenomenally popular and effective storytelling medium. We know that interactive functionality works well with live-action content – but animation can often be much more versatile in terms of styles, settings and storytelling options.”
“Taking the many qualities of animated video, and adding in interactive functionality – which gets the viewer sitting forward in their seat, actively participating in their video experience – is a mouth-watering prospect.”
Interactive video has been shown to enhance learning and influence rapid behavioural change – with businesses only just scratching the surface of what is possible. Interactive video is perfect for countless use cases, from staff training and onboarding, through to adding value at every step of the customer sales journey. Combining interactivity with animation adds a whole new layer of creative possibilities.