As a digital-first media company, Minute Media have established a global footprint through its dedication to creating diverse video content that appeals to sports fans worldwide. 

Recently, Minute Media was tasked with increasing brand awareness for Japanese tire giant, Yokohama, by leveraging the company’s sponsorship of Chelsea FC and accessing their top talent. 

Minute Media turned to interactive video via WIREWAX Studio to help them take on the challenge – crafting a framework for an exclusive choose-your-adventure CFC tour, perfectly crafted for boosting engagement, viewer action, and audience immersion.

The Choose-Your-Own-Adventure-style branching experience has the core objective of allowing Chelsea FC fans and other football supporters VIP access to both CFC’s training ground and iconic Stamford Bridge Stadium. The interactive video experience allows fans to live out the dream of meeting the manager, Frank Lampard, and several of CFC’s star players. 

Utilizing WIREWAX Studio’s hotspot and branching capabilities, the team at Minute Media were able to craft an experience that did just this – all within a slick video experience embedded onsite to delight loyal readers.

Minute Media considered the experience of the viewer as paramount, and success for the interactivity hinged on the attention and participation of their audience. To achieve a sense of immersion and reality as close to the real thing as possible, the team utilized a Point-Of-View film approach. For maximum visual appeal, the team crafted specialist graphics which they uploaded as custom hotspots, encouraging audience engagement at each decision point. 

Finally, when it came to distribution, Minute Media leveraged the colossal football hub of 90min.com, using WIREWAX’s versatile HTML player capabilities to deploy localized variations of the interactive video experience in six different languages, targeting Yokohama’s core markets. As a digital-first media company, Minute Media have established a global footprint through its dedication to creating diverse video content that appeals to sports fans worldwide. 

“At Minute Media, we are always looking for new and innovative ways to engage with our fans. Integrating with WIREWAX has enabled us to create a first-person, interactive experience allowing fans to feel part of the content and get them closer to Chelsea FC than ever before.”

Tom Bird, Creative Solutions Director

Explore the full interactive video experience live now here.