WIREWAX, a multi-award-winning interactive video technology company, and JW Player, a leading independent video platform, today announced a partnership to provide customers with the ability to customize and enhance their videos with the help of WIREWAX Studio’s suite of interactive features.
The partnership will provide JW Player customers with the ability to customize and enhance their videos with the help of WIREWAX’s suite of interactive features
“We’re always looking to provide JW Player clients with ways to improve their audiences’ video experience, and by partnering with WIREWAX we’ve opened up a plethora of ways to do just that,” stated Brian Rifkin, Co-Founder, and Head of Strategic Partnerships. “We look forward to continuing to build out a robust set of offerings to help media companies and brands around the world create the future of video.”
Interactive video is one of the fastest-growing mediums across the globe as video creators are looking for new ways to engage their audiences like never before. By adding interactivity to video creators are seeing 3X more engagement, with audiences spending on average 47% longer with the content in comparison to traditional, linear video
WIREWAX CEO, Steve Callanan said “It’s great to welcome JW Player into our Enterprise Partnership Program. JW Player already has a strong foothold in the OVP market and the addition of unparalleled interactive video functionality will significantly bolster their offering and answer the many calls of their customers.”